(800) 269-0600

Answers to Frequently Asked Questions

Frequently Asked Questions

Who should attend the SEO Black Belt Seminar?

This seminar is perfect for anyone who wants to use search engine optimization to:

  • Get more qualified leads for less money
    Attendees include: Online marketers, e-commerce retailers, brand managers, product managers, event planners, PR professionals, small business owners, marketing consultants, newsletter publishers, content developers, bloggers, ad agencies...
  • Enhance your SEO skills to advance your career
    Attendees include: Web developers, copywriters, marketing managers, IT managers, programmers, web editors, sales & marketing consultants...
  • Better manage your SEO agency by increasing your own know-how
    If you're already working with an SEO agency - or in the process of selecting one - this seminar will help you manage that process much more effectively. There's nothing like a little SEO knowledge to keep your consultant or agency honest!

NOTE: You do NOT need to have a technical or SEO background to benefit greatly from this seminar.

back to top

What will I learn?

You'll learn how to implement the SEO Winning Process, a step-by-step guide to generating higher rankings and more qualified leads.

Whether you're a marketing manager who will oversee SEO at a strategic level or a programmer creating the site architecture and navigation, you'll leave the seminar with a detailed roadmap for getting SEO done quickly and effectively.

The SEO Winning Process is based on over a decade of real-world, trial-and-error experience. If you just follow the steps we've outlined, you will avoid common and costly SEO mistakes, sparing yourself hundreds of hours of grief and thousands of dollars in wasted effort.

Click here for a detailed agenda of what you'll learn.

back to top

Do you cover pay-per-click or paid search marketing?

At our Search Marketing 101 course we cover paid and natural/organic search (SEO) as well as search user behavior, web analytics and the legal considerations of search marketing.

The SEO Black Belt Seminar focuses exclusively on search engine optimization.

Remember: 87% of all search engine referrals come from the organic rankings generated by SEO. Paid search ads account for just 13%. That's why it's crucial to start with search engine optimization. Once that's in place, then you can enhance your SEO efforts with a paid search strategy.

back to top

What materials will I receive at the event?

Your registration kit includes the materials and tools you need to immediately start implementing your search strategies:

  • Workbooks: Featuring copies of all presentations and the SEO checklists, flowcharts, and other "how to" documents that will walk you through the entire search marketing process.
  • Toolkit CD: Includes free and trial SEO software and reference materials to help you launch, manage, and measure your search marketing initiative.
  • T-Shirt, Canvas Beach/Tote Bag, Pen, etc.: Who says a serious search marketing event can't have some serious swag?!

back to top

How much is the seminar?

The registration fee for this all-day event is $895 per person - and backed by our 100% Money-Back Guarantee.

For information on group and corporate discounts, please email us or call us toll-free at (800) 269-0600

back to top

Is the seminar tax-deductible?

Yes, in most cases. Consult your tax advisor for details

back to top

Do you offer a satisfaction guarantee?

Yes, we stand proudly behind our seminar with a 100% money-back guarantee. 100% Money-Back Guarantee

After you've gone though a full day of training, you will be ready to start dramatically improving your SEO results, armed with everything you've learned at the workshop, plus your tote bag containing binders of the presentations and resource materials, your SEO Flowcharts and Checklists, your SEO Toolkit CD packed with free and trial software, and much more.

But if you are not satisfied with the training you've received, you can return your materials at the end of the day for a full refund.

All we ask is that you attend each session within the seminar and that you return your materials immediately after the seminar ends.

We take all the risk because we are sure you'll be inspired by and delighted with what you've learned.

View our entire Refund Policy.

back to top

What is your cancellation policy?

If you must cancel for any reason, notify us via fax at (240) 880-0259 or email registration@sebb.com at least 14 days prior to the seminar you have paid to attend.. Your registration will be refunded less a $100 processing fee.

Cancellations within 14 days of the seminar are non-refundable. However, you may transfer your registration to another person via fax or email notification up to 24 hours prior to the seminar. No transfers are allowed inside of this 24 hour period.

Anytime prior to your scheduled seminar, or up to 30 days after a seminar for which you registered but did not attend, you may transfer your registration fees less a $100 processing fee towards another of our seminars up to 180 days in the future by faxing or emailing us your name, originally scheduled seminar and desired future seminar.

For further information please review our Refund Policy

To cancel your registration, please email us or call us toll-free at (800) 269-0600

back to top

Can I register by phone or fax?


You can register online, by phone, or by fax.

To register online, click here.

To register by phone, call us toll-free at (800) 269-0600

To register by fax, print and fill out our Fax Registration Form and fax the form to

back to top

When and where do you hold your seminars?

The SEO Black Belt seminar is held in several cities throughout the U.S.

Next Chance to Attend: Please check back next week. We will be posting our seminar schedule at that time.

Upcoming Seminars:

New York
St Louis
Los Vegas
San Francisco
Los Angeles

Send us an email with your location and we will notify you about a search seminar near you.

back to top

Do you offer post-seminar follow-up coaching?

Individual coaching is available for seminar attendees.

back to top

Do you offer onsite training for companies or organizations?


Click here to learn more about our Custom Onsite Training or call us at (800) 269-0600 to discuss your needs and how we can help.

back to top

Do you offer SEO and SEM consulting services?


For over 10 years, we've been helping clients plan, launch, and manage their search engine-related marketing efforts. From SEO and PPC to User Behavior Analysis and Webmetrics, we provide comprehensive, end-to-end solutions that generate measurable and accountable ROI.

back to top

A partial list of clients for which we have provided consulting services
as we developed the SEO Winning Process™

What You'll Learn
View the seminars' agendas and course outlines. Get the big picture at our Search Marketing 101 seminar. Discover the SEO Winning Process™, a step-by-step guide to generating incremental, qualified web traffic.

Who Should Attend
Online marketers, product managers, web developers, and more: see what this seminar can do for you..

About the Instructor
Designed the SEO Winning Process™ based on 10+ years of Internet and search marketing experience

Custom On-site Training
We also provide custom training to meet your specific needs - on location at your organization.

Consulting Services
Find out more about SE Jones, our full-service Search Marketing firm offering SEO, PPC, user behavior analysis,web-metrics and more.

Home   |   About Our Seminars   |   About Us   |   FAQs   |   Contact